Conceived and coordinated along with Paola Antonelli (MoMA) and Laetitia Wolff (futureflair). In March 2010 Parsons and MoMA with IFF, Seed, and Coty presented Headspace: On Scent as Design,  a one-day symposium on the conception, impact, and potential applications of scent within design practice. This event gathered leading thinkers, designers, scientists, artists, established perfumers as well as "accidental perfumers" (a selection of architects, designers, and chefs invited to experiment with scent) to explore scent as a new territory for design and begin to draft the outline of this new practice.